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This paper examines the European Commission’s “AI First” strategy, arguing that it places acceleration and economic competitiveness above democratic values, societal benefit, and human-centric innovation. While substantial investment in AI is welcome when it promotes sustainable, equitable, and responsible innovation, the authors warn that policy is shifting from governance to unchecked deployment, risking fragmentation, dependency, and misaligned priorities. Rather than asking how AI can be applied, the paper urges policymakers to ask why, advocating a “People First” approach grounded in societal needs, digital sovereignty, and responsible innovation. The authors argue that Europe’s AI leadership should be shaped not by speed, but by principled direction, inclusivity, and a commitment to long-term public value.