This study aims to examine the effect different digital tools used in the development of artefacts have on users' interest and desire to interact with fictive books based on their covers. By doing semi-structured interviews and conducting user studies with participants who got to evaluate digitally illustrated, photographed and AI generated book covers from five genres, the study gathers information regarding mediums effect on interest. The analysis finds a reoccurring preference for authenticity in the form of humanity in either the literal sense or in the form of craftsmanship. A restraint from AI is identified; however, it does not always affect interest to the point where all participants were willing to let it suppress their desire to interact with the product. Though some participants did not want to consume AI-generated book covers, as this went against their ethics and personal values. The study finds that different techniques of creating digital artifacts give different associations and affect interest differently, and that these associations and opinions vary from user to user and between genres. The study also reveals that different techniques play a part in representing the products' storytelling and its content. Further research could include collaborations with professionals in the field, to develop new artefacts to analyze.