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The student thesis Nationalism and Norrientalism: A Discourse Analysis of the Norrlandic Independence Debate of Late Summer 2016 and Beyond aims to examine the style and content of the recent secession debate in the Swedish and Norrlandic printed press.

From the late summer of 2016 to the beginning of 2017 the question of Norrlandic sovereignty was a prioritized topic in the legacy media debate, as well as in social media. It commenced after the Swedish government enterprise Vattenfall planned to relocate forty employment opportunities from Jokkmokk, raising the question of Norrlandic independence based on a post-colonialist view of the region. This thesis examines how the framing of Northern Sweden as a colony has been established, re-established or refuted in the different discourses of the printed debate, through a faceted lens composed of various theories of Orientalism and nationalism.

Rooted in the discourse theory of Ernesto Laclau and Chantal Mouffe, merged with the critical discourse analysis of Norman Fairclough, and leaning against media theories of inoculation and framing, the study takes aim at the myths, metaphors, articulations and antagonisms which constituted the polemics in the printed press of the period.

The results conclude that the debate revolved around independence, resources, and the myth regarding Norrland—often described as a barren landscape, marked by vast distances and a lack of social services. The term colony was used to describe Norrland as marginalised and robbed of its natural resources, whereas the term was met by opposition from the objecting side, who emphasised the historic and present representation of Norrlanders in high politics. The colonial identity was constituted in the press through internal Orientalism by Stockholm writers and self-Orientalisation by Norrlandic ones. The most distinct patterns of difference between the objecting side and the advocating side of independence was the determination of the real economic loser of a Norrlandic secession from Sweden.