In this chapter, changes that have taken place on an overarching level in society, such as globalisation, supranational agencies, privatisation and restitution, are discussed from the forest owners' perspective. The forces influencing forest owners and forest ownership as described in Chap. 2 in this volume are scrutinised and interpreted here on a micro level. Urbanisation, economic restructuring, demographic change and new ownership constellations are both drivers and consequences of changes in lifestyles, forest owner identity, place attachment and attitudes to the forest resource.