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Sweden then vs. Sweden now: The memetic normalisation of far-right nostalgia
Umeå University, Faculty of Social Sciences, Department of Sociology. (DIGSUM)ORCID iD: 0000-0002-9572-5922
2020 (English)In: First Monday, E-ISSN 1396-0466, Vol. 25, no 6Article in journal (Refereed) Published
Abstract [en]

This article analyses 262 memes, the majority image-macros, posted to a large Swedish anti-immigration Facebook group in order to explore the memetic normalisation of far-right nostalgia. Through the application of an array of critical visual analysis methods it reveals that the nostalgia that disguises hateful far-right discourses in the group is not merely a reflection of that peddled by Sweden’s organised far-right political parties and movements but a complex crowdsourced amalgam involving different nostalgic modes and moods. Unpacking these modes and moods, the article also highlights some of the nostalgic tensions at play in the group, indicating the need to rethink broader understandings of far-right nostalgia and calling for further research into how it can be used to veil hate in digital settings.

Place, publisher, year, edition, pages
First Monday Editorial Group , 2020. Vol. 25, no 6
Keywords [en]
nostalgia, far-right discourse, Facebook, Sweden, memes, digital visual methods
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Research subject
Sociology
Identifiers
URN: urn:nbn:se:umu:diva-172065DOI: 10.5210/fm.v25i6.10552OAI: oai:DiVA.org:umu-172065DiVA, id: diva2:1440635
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MemoriUMAvailable from: 2020-06-15 Created: 2020-06-15 Last updated: 2026-02-24Bibliographically approved

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Merrill, Samuel

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf