Umeå universitets logga

umu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • apa-6th-edition.csl
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Circular economy and sustainable consumption: suggestions for ethical marketing
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. Lund University School of Economics and Management. (RiseB)ORCID-id: 0000-0003-2593-9439
2021 (Engelska)Ingår i: The SAGE handbook of marketing ethics / [ed] Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor, United States: Sage Publications, 2021, s. 215-225Kapitel i bok, del av antologi (Refereegranskat)
Abstract [en]

Currently there is an ongoing push towards a circular economy. Governments, the EU, green NGOs, think-tanks, companies and their industry organizations are all advocating more circular solutions meaning that the current linear take-make-use-lose model of consumption should be replaced with a reuse-repair-recycle circular model. The circular economy is being heralded as one of the main, if not the only, solution to the current pressing sustainability problems such as climate change and biodiversity loss. Companies are struggling to develop business models that are more in line with this circular thinking, closely related to the so-called sharing economy, where sharing of product take priority over ownership. Car sharing, tool libraries, and repair shops are some examples that are starting to attract consumers, although progress hitherto has been slow. In order to attract consumers, words such as refurbished, zero-waste, recycled, and recyclable are being used by marketers. At the surface it might be easy to get the impression that the circular economy is already here and that consumers can go on consuming as before as long as the products are part of the circular system. Might it even be so that an increasing focus on the circular economy could detract attention from the necessary reduction of consumption and material throughput? The purpose of this chapter is to critically examine the problems and possibilities of the circular economy and discuss how it is related to (un)ethical marketing and what is necessary if the circular economy is to contribute to solving the pressing sustainability problems. This is done by discussing how the circular economy can be promoted together with consumption reduction, the necessity of certain policies and regulations, and the importance of handling consumer lock-in and potential rebound effects in making the circular economy not only technically achievable but also more ethical.

Ort, förlag, år, upplaga, sidor
United States: Sage Publications, 2021. s. 215-225
Nationell ämneskategori
Företagsekonomi
Forskningsämne
marknadsföring
Identifikatorer
URN: urn:nbn:se:umu:diva-175565ISBN: 9781529709292 (tryckt)ISBN: 9781529738575 (digital)OAI: oai:DiVA.org:umu-175565DiVA, id: diva2:1472856
Tillgänglig från: 2020-10-03 Skapad: 2020-10-03 Senast uppdaterad: 2021-02-19Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

URL

Person

Jansson, Johan

Sök vidare i DiVA

Av författaren/redaktören
Jansson, Johan
Av organisationen
Företagsekonomi
Företagsekonomi

Sök vidare utanför DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetricpoäng

isbn
urn-nbn
Totalt: 664 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • apa-6th-edition.csl
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf