The ability to identify the dialect spoken by an individual by voice alone has beenwidely investigated for many languages. The studies suggest a large degree of individualvariation in dialect recognition ability and that factors such as perceptualdistance and competence in the language interact with this variation. Trained listenershave also been shown to be unstable in their judgements of dialect. In the studypresented here naïve listeners attending a trade fair in Umeå were asked to selectbetween eight given dialects when identifying two dialects. The test environment wasnoisey. The level of the background noise changed with the flow of people and activitiesassociated with the trade fair. The noisy environment did not appear to affectthe listeners responses.