Incorporation into the labour market is a key endeavour, of heightened importance in recent years due to high migration flows, for both immigrants and their recipient countries. Hence, activation and employability are major themes in both transnational and national policy discussions, which have generated various programmes and policy measures. This article focuses on one type of such initiatives: collaborative agreements intended to increase the effective establishment of newly arrived migrants through work-related educational tracks in Sweden. Drawing on post-structural policy analysis techniques and theorisation of place, the author analyses documents regarding associated policies, and views expressed by interviewed actors, in three rural municipalities. In efforts to identify hindrances and possibilities for immigrants’ incorporation in rural settings, potential employers’ perspectives are included. The analysis shows that a ‘resource discourse’ and a ‘deficit discourse’ are prevalent in the construction of the agreements and the employers’ perspectives regarding immigrants in the municipalities, place and tracks. It also shows that the municipal strategies differ in terms of organisation and local goals of the tracks. The indications of how place is constructed in local rural settings highlight the importance of such a perspective in efforts to enhance immigrants’ incorporation into the labour market, address deficits and harness resources.