Umeå universitets logga

umu.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
From Disadvantage to Advantage: Digital performance of ethnicity in migrant entrepreneurship
Department of Geography, Media & Communication, Karlstad University.
Umeå universitet, Samhällsvetenskapliga fakulteten, Handelshögskolan vid Umeå universitet, Företagsekonomi. Gothenburg Research Institute, University of Gothenburg School of Business, Economics and Law. (RiseB)ORCID-id: 0000-0003-4260-7276
2021 (Engelska)Ingår i: Migrant Belongings: Digital Practices And The Everyday, European Communication Research and Education (ECREA) , 2021, s. 68-68Konferensbidrag, Muntlig presentation med publicerat abstract (Refereegranskat)
Abstract [en]

Immigrant entrepreneurship literature has discussed ethnicity mainly as a source of disadvantage which triggers many immigrants decide to be self-employed as a way to enter the labor market. However, when immigrants embark on their entrepreneurial journey, ethnicity can be utilized as a commodity and a resource in several ways. 

Based on netnography research, this study examine seven successful Vietnamese restaurants in Sweden. For these entrepreneurs the Vietnamese ethnicity is a resource responding to customers’ expectations of an exotic and authentic food experience. However, to run popular restaurants the entrepreneurs also need the knowledge of the host community, and we relate this to Georgios Transnational habitus skill, the “ability to use mobility, connectivity, and transnational association to achieve certain goals” (Georgiou 2019:73). Although ethnicity as a resource has been discussed in the entrepreneurship literature, little is known about how immigrant entrepreneurs turn ethnicity from disadvantage to advantage. Therefore, we focus on how ethnicity is used and digitally performed in immigrant’s businesses, as a part of the process of transforming ethnicity from a disadvantage to an advantage.

Our point of departure is that digital technologies has become an integrated part of the social production of space through mediating socio-spatial relations (Ash et al., 2018). In this study, the use of social media is therefore central for the understanding of the production of space and performance of ethnicity and how the ethnicity is used as an asset. Visual content of Facebook, Instagram and webpages of the restaurants are the main empirical material. However, we are interested in more than the content of images themselves, as we understand them as a part of the social context and relationships for which they are produced, that is, the social relation between immigrants and their new home-place, and the relation between restaurant owners and their customers.

Ort, förlag, år, upplaga, sidor
European Communication Research and Education (ECREA) , 2021. s. 68-68
Nationell ämneskategori
Företagsekonomi Internationell Migration och Etniska Relationer (IMER)
Forskningsämne
företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-182542OAI: oai:DiVA.org:umu-182542DiVA, id: diva2:1547155
Konferens
Migrant Belongings Digital Practices And The Everyday, Online Conference, 21-23 April, 2021, Utrecht University, The Netherlands
Tillgänglig från: 2021-04-25 Skapad: 2021-04-25 Senast uppdaterad: 2021-05-05Bibliografiskt granskad

Open Access i DiVA

Fulltext saknas i DiVA

Övriga länkar

URL

Person

Evansluong, Quang

Sök vidare i DiVA

Av författaren/redaktören
Evansluong, Quang
Av organisationen
Företagsekonomi
FöretagsekonomiInternationell Migration och Etniska Relationer (IMER)

Sök vidare utanför DiVA

GoogleGoogle Scholar

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 368 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf