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Geek entrepreneurs: the social network, Iron Man and the reconfiguration of hegemonic masculinity
Independent Academic, London, UK.
Department of Education and Special Education, University of Gothenburg, Göteborg, Sweden.
Umeå University, Faculty of Science and Technology, Department of Science and Mathematics Education.ORCID iD: 0000-0003-3614-1692
Umeå University, Faculty of Social Sciences, Department of Education.ORCID iD: 0000-0001-6413-6538
2023 (English)In: Journal of Gender Studies, ISSN 0958-9236, E-ISSN 1465-3869, Vol. 32, no 3, p. 283-295Article in journal (Refereed) Published
Abstract [en]

In this paper, we argue that the geek entrepreneur is a new hegemonic masculine formation superseding the macho formation exemplified by John Wayne and the global business masculinity proposed as hegemonic by Connell and Messerschmidt more recently. This formation fuses the technological genius and suffering of geekiness with the disruption and innovation of entrepreneurialism. It is the masculinity of the geek entrepreneur that today legitimates both male domination and capitalism. We construct this argument through looking in detail at two cinematic representations of the geek entrepreneur: Mark Zuckerberg in The Social Network and Tony Stark in Iron Man. We hope to open up a debate about how gendered discursive formations have changed since the 1980s, what masculinity is now hegemonic, and how this can illuminate gender and other power relations.

Place, publisher, year, edition, pages
Routledge, 2023. Vol. 32, no 3, p. 283-295
Keywords [en]
entrepreneur, geek, hegemonic masculinity, Iron Man, Mark Zuckerberg
National Category
Pedagogy
Identifiers
URN: urn:nbn:se:umu:diva-188019DOI: 10.1080/09589236.2021.1981836ISI: 000702243100001Scopus ID: 2-s2.0-85116120923OAI: oai:DiVA.org:umu-188019DiVA, id: diva2:1599467
Funder
Swedish Research Council, 2018-03401Available from: 2021-09-30 Created: 2021-09-30 Last updated: 2023-09-05Bibliographically approved

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Berge, MariaSilfver, Eva

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf