This paper outlines the perspective of entrepreneurs on dark design patterns and their use. The phenomena of persuasive design and dark design patterns have up to this point primarily focused on categorization efforts, the occurrence of these patterns and to some extent on end-user perspectives. Limited focus has been placed on the actors making the actual decision to use them. This paper reports an initial analysis of the perspective of entrepreneurs on dark design patterns. Initial insights are provided regarding entrepreneurs’ perspective and the rationale behind it.