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The fantasy of the new man: norm-critique, vulnerability and victimhood
Umeå University, Faculty of Social Sciences, Umeå Centre for Gender Studies (UCGS).
Umeå University, Faculty of Social Sciences, Umeå Centre for Gender Studies (UCGS).ORCID iD: 0000-0002-0172-2609
2022 (English)In: Norma, ISSN 1890-2138, E-ISSN 1890-2146, Vol. 17, no 4, p. 236-251Article in journal (Refereed) Published
Abstract [en]

In this article, the Swedish gender-equality initiative Men and Gender Equality is analyzed. The goal is to empirically examine some of the affective dimensions at play in the ways in which a ‘norm-critical’ perspective on masculinity is articulated as a solution to gender equality. Our analysis reveals ambivalences operating within the initiative’s use of norm-critical perspectives. Despite the apparent intention to offer men the hope of emancipating themselves from sedimented practices and modes of being men, these end up potentially reinforcing certain assumptions and aspects of extant society. They include (neo-)liberal assumptions about individual responsibility as well as post-feminist and anti-feminist discursive logics and tropes. With a theoretical focus on fantasy, we show how a reformist attempt to reimagine what male identities could be ends up perpetuating certain myths and assumptions that work against the emancipatory vision nurtured within such discourses.

Place, publisher, year, edition, pages
Routledge, 2022. Vol. 17, no 4, p. 236-251
Keywords [en]
Masculinity, norm-critique, gender equality, political discourse theory, fantasy
National Category
Gender Studies
Research subject
gender studies
Identifiers
URN: urn:nbn:se:umu:diva-194571DOI: 10.1080/18902138.2022.2075666ISI: 000802137400001Scopus ID: 2-s2.0-85131161421OAI: oai:DiVA.org:umu-194571DiVA, id: diva2:1662308
Available from: 2022-05-31 Created: 2022-05-31 Last updated: 2025-11-10Bibliographically approved
In thesis
1. Norm critical desire: on the limits and possibilities of feminist critique
Open this publication in new window or tab >>Norm critical desire: on the limits and possibilities of feminist critique
2025 (English)Doctoral thesis, comprehensive summary (Other academic)
Alternative title[sv]
Normkritiska begär : den feministiska kritikens gränser och möjligheter
Abstract [en]

In recent years, norm critique has emerged as a central framework for addressing social inequalities in Sweden. Norm critical perspectives are widely adopted across educational institutions, workplaces, and organizations as a strategy for advancing feminist political goals, such as gender equality and more broadly for fostering social justice. The concept has also come to be viewed as closely related to feminist theory and gender studies research. By examining norm critique as an empirical example, this thesis explores the limits and possibilities of feminist critique. The aim is to analyze how, and with what effects, norm critique is articulated as a tool for social justice and change through a study of its own practices. To this end, three different fields that engage with norm critique are examined: national gender equality policy, feminist movements, and research practice. Each field represents an area which can be seen as formative for the articulation of contemporary feminist discourse in Sweden.

The study draws on a broad range of materials, including policy material, interviews, participatory guides and instructions, and scholarly publications, all related to the development and application of norm critical pedagogical perspectives. The material is analyzed using a discourse theoretical framework including psychoanalytical theories of subjectification. This way, the thesis not only explore how, but also why norm critique is articulated as a response to contemporary societal challenges. Thus, the study also addresses the driving force behind norm critique and contributes with a perspective on the affective dimensions of norm critique as a tool for social change.

The thesis analyzes how the articulation of norm critique takes place in relation to neoliberal and post-political processes. Unlike previous research addressing how the transformative potential of norm critique may be lost when implemented in a context characterized by neoliberal ideals of individualism and self-improvement, the thesis considers how such ideals are reflected and reproduced through norm critique as a discursive practice. A central conclusion of the dissertation is that norm critique, as a political project, rests on arguments that support the very norms it seeks to resist. The analysis demonstrates how these arguments relate to ideological fantasies of progress, enlightenment, and freedom, which risk obscuring how norm critique, contrary to its intentions, gives rise to new forms of exclusions and power hierarchies.

Place, publisher, year, edition, pages
Umeå: Umeå University, 2025. p. 92
Keywords
norm critique, gender equality, masculinities, sustainability, feminist theory, neoliberalism, discourse theory, psychoanalysis
National Category
Gender Studies
Research subject
gender studies
Identifiers
urn:nbn:se:umu:diva-246280 (URN)978-91-8070-853-1 (ISBN)978-91-8070-854-8 (ISBN)
Public defence
2025-12-05, HUM.D.210- Hummelhonung, Umeå, 10:00 (Swedish)
Opponent
Supervisors
Available from: 2025-11-14 Created: 2025-11-10 Last updated: 2025-11-12Bibliographically approved

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Olsson, JosefinLauri, Johanna

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