How does a mobile game become a sport related community with its own cultural expressions and norms? This explorative article examines Turf, a mobile game where the players use the GPS function to navigate both a digital map and the physical landscape. By locating digital zones in the landscape, similar to the sport ori- enteering, the player gains points. Around the game various social activities, relations and norms have evolved. The purpose of this article is to empirically explore the phenomenon and its develop- ment and to discuss how cultural connections are created and es- tablished. We depart from the assumption that the digital game does not exclude a relation with the physical environment; instead there is an interaction between the digital and physical landscape that create new meanings and relations. Since the introduction in 2010, the game has created its own set of language, patterns of movement, objects and norms. Further, as the game is constantly evolving, so is the players’ use of Turf, which is a prerequisite for the survival of cultural phenomena.