Today, one out of five Swedish children attend a privately operated preschool. Even if there are national policies targeting for instance parental choice and right for private actors to provide pre-primary education, municipalities in Sweden have extensive local autonomy in organizing and governing their ‘local preschool markets’ or, rather, quasi markets. As Brunsson and Jutterström (2018 p. 8) put it; “markets are formed by processes of organization. They are the objects of decisions. There are people and organizations that decide not only on their own actions in markets, but also on the actions of others”. Swedish municipalities are such key organizations that create market infrastructures via market shaping activities (c.f. Flaig et al 2021) including for instance to facilitate, support and police the market actors.
The aim of this paper is to explore the different ways in which Swedish municipalities create their local preschool markets to analyse how they act as market organizers in the pre-primary education setting. We do this through analysing documents, websites and interviews with municipal officers from 30 municipalities characterized as having either a large (N=10), medium (N=10) or small (N=10) private pre-primary sector. Theoretically, we turn to literature on organizations, governing and public-private relations.
Our preliminary findings show that there are large variations on how municipalities act as local preschool market organizers and the paper elaborates three (ideal typical) modes: Endorsers are municipalities that actively promote, support and sponsor market actors. Frontiers denotes municipal territories that are unattractive or not yet fully explored by private preschool actors. Keepers are municipalities that strive to maintain balance or status quo between public and private providers, using various strategies and tools to this end. In sum, this paper seeks to contribute to the discussion on how public actors work to organize, enable or limit, private actor involvement.