A major attraction in Arctic tourism is the presence of indigenous cultures. However, many tourists have only limited opportunities to access indigenous culture and sites, as long as they are not spatially and temporally fixed. This puts museums at the center of attention and gives them a core role in portraying and interpreting indigenous heritage. A dual role with the responsibility to collect, preserve, use, and develop heritage while at the same time appealing to various visitor groups is challenging, not least in a time of Arctification, luring new visitor groups with various touristic imaginaries to the North. This article reports on an assessment of two indigenous museums in Arctic Sweden. The research reveals that the responsible managers at the museums are aware of the dual role of museums, and need to navigate in a complex environment of local and global expectations based on preconceived notions. The museums are important nodes, and contribute to place-making in peripheral localities in the North.