Umeå University's logo

umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Lokala plattformar i en global värld: En kvalitativ studie om upplevd trovärdighet på delningsplattformar
Umeå University, Faculty of Social Sciences, Department of Informatics.
Umeå University, Faculty of Social Sciences, Department of Informatics.
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Local platforms in a global world : A qualitative study on perceived trust towards sharing platforms (English)
Abstract [en]

Through digital sharing platforms users can rent, exchange, rideshare and sell items without having to go to a physical marketplace. Although these sharing platforms have global reach, they don’t provide services in smaller cities, towns, and villages. Umigo is a project that seeks to promote local sharing economies through a digital platform builder and host, making digital sharing platforms more available. Using the website individuals can sell, rent, share and buy items and services. Dela Höga Kusten is a platform on Umigo which hosts multiple companies operating in the local region. Through Dela Höga Kusten individuals can contact and rent services and goods from local companies using a digital interface. The user experience (UX) of a digital sharing platform plays an important role in shaping the users’ perceived usability of the service. This study aims to explore the relationship between UX and perceived trust on local sharing platforms. Utilizing think aloud tests and interviews with five participants who interacted with the platform Dela Höga Kusten, a qualitative research approach was adopted. The findings were analyzed and compared with previous research and literature within the field of UX. The results support previous research, showing that visual design plays an important role in enhancing the user experience and building user trust towards a service. The research highlights the importance of integrating UX design principles to cultivate a pleasant user experience and foster trust. Prioritizing the user experience can help build user trust and loyalty, making local sharing economies more accessible through digital sharing platforms.

Place, publisher, year, edition, pages
2023. , p. 38
Series
Informatik Student Paper Bachelor (INFSPB) ; 2023:31
Keywords [sv]
Lokala plattformar, delningsplattformar, kvalitativ studie, upplevd trovärdighet, UX, UI, användarupplevelse, gränssnitt, digital medieproduktion, think-aloud, användartest, användarintervju
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-208568OAI: oai:DiVA.org:umu-208568DiVA, id: diva2:1759597
External cooperation
Anonym
Educational program
Digital Media Production
Presentation
2023-04-27, Ma378, 10:15 (Swedish)
Supervisors
Examiners
Available from: 2023-05-26 Created: 2023-05-26 Last updated: 2023-05-26Bibliographically approved

Open Access in DiVA

Lokala plattformar i en global värld(1575 kB)56 downloads
File information
File name FULLTEXT01.pdfFile size 1575 kBChecksum SHA-512
316b4f501178f97a207af8be5cbe4c6e7daa3dffaf391394e06d9857003cea68b5a99a9d2bb5f92880919273924e3c1517d350e76c14ed9b2292cea9a8930c82
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Årebrand Lindkvist, LeoMiiro, Gabriel
By organisation
Department of Informatics
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
Total: 56 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 186 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf