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In order to better facilitate the need for continuous business process improvement, the application of DevOps principles has been proposed. In particular, the AB-BPM methodology applies AB testing and reinforcement learning to increase the speed and quality of improvement efforts. In this paper, we provide an industry perspective on this approach, assessing requirements, risks, opportunities, and more aspects of the AB-BPM methodology and supporting tools. Our qualitative analysis combines grounded theory with a Delphi study, including semi-structured interviews and multiple follow-up surveys with a panel of ten business process management experts. The main findings indicate a need for human control during reinforcement learning-driven experiments, the importance of aligning the methodology culturally and organizationally with the respective setting, and the necessity of an integrated process execution platform.