In this presentation, I will explore two broad and simplified types of situations in which emotions could be understood to play a role in men’s pro-feminist and anti-feminist engagement. In the first situation, the men come in contact with feminist narratives that elicit either positive or negative emotions and motivate pro-feminist and anti-feminist engagement. In the second situation, the men encounter non-feminist narratives about feminism or gender equality which produce positive or negative emotion and motivate pro-feminist or anti-feminist engagement. In both situations and regarding pro-feminist as well as anti-feminist men, negative emotions (such as anger, guilt, fear and sadness) are more frequently evoked than positive emotions (such as curiosity and love). I will illustrate the different situations in which emotions and narratives motivate men’s pro-feminist and anti-feminist engagement through a reanalysis of empirical data (interviews and texts from both traditional and social media) collected during the work on my thesis.