This paper explores how female subjectivities were constructed in the educational discourse in women’s magazines published in the Ottoman language from the first magazine that was published in 1869 until the promulgation of the Second Constitution Period in 1908 in the Ottoman Empire. The study draws on the concept of Occidentalism defined by Meltem Ahıska, as well as on Deniz Kandiyoti’s concept of patriarchal bargain. These concepts are used to identify and explain central tensions emerging in the Occidentalist fantasy in the educational discourse. I argue that, in the writings on women in women’s magazines of the late Ottoman period, we can see, first, the early traces of the Occidentalist fantasy and, second, how it is channelised to shape Ottoman women’s subjectivities within at least three tensions. I also argue that the ambivalent attitudes of the authors in these Occidentalist tensions operated as strategies for patriarchal bargaining for Ottoman women. Thus, this paper contributes to the understanding of the construction of womanhood in the late Ottoman period by showing the complexity embedded in the transnational spread and transformation of educational ideas related to women’s education.