Despite numerous interventions for equality between women and men in sports, the number of women sport coaches has not increased. Even though women’s participation in sports and qualification for coaching has increased, the representation of women in sports coaching has rather declined (La Voi, 2014). That said, scholars have recently argued that the underrepresentation of women in the coaching role is a cultural problem related to male dominance, rather than related to women’s personal qualification deficits (Knoppers, de Haan, Norman & LaVoi, 2021; Kane, 2016). Thus, the overall aim of this study was to explore coaches’ perceptions and understandings of the underrepresentation of women as coaches within organized sports in Sweden and what action is required to facilitate future involvement of women coaches. Data were gathered through semi-structured focus group interviews with 16 floorball coaches, 8 women and 8 men. The results show how sociocultural patterns of interactions, behaviour and perceptions related to the gender of coaches do influence the women’s opportunities, difficulties or choices to become a floorball coach and how the male norm is maintained. Furthermore, the study highlights how both women and men find it easier for a man to become and act as a coach in a male-dominated leadership culture.