This chapter explores the confluence of the (myths of) the so-called Nordic model through the commercialisation of Nordic education abroad. We investigate education export in Finland and Sweden to uncover the various aspects of the multifaceted Nordic model in education. Our research enquires the ways the policy rhetoric on education export in Finland and Sweden represents the Nordic model in education. Acknowledging that the term ‘Nordic’ has been employed not only as a rhetorical device for political purposes but also for business objectives, our analysis highlights substantial differences in education export approaches in the two countries. In fact, both national contexts have offered opportunities for private edu-business actors to flourish, thereby sustaining the global education industry. Education exports are strategically positioned rhetorically in relation to both the national and Nordic contexts in diverse ways, which has implications for how Nordic education is framed within the globalised economy. By examining education export and the representation of the Nordic model, we offer empirical and analytical insights into the processes that shape, exploit, support, and challenge specific depictions and interpretations of the Nordic model in education.