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Playful trauma: TikTok creators and the use of the platformed body in times of war
The Hebrew University of Jerusalem, Israel.ORCID iD: 0000-0002-7034-615X
Umeå University, Faculty of Arts, Department of culture and media studies. (Digsum)ORCID iD: 0000-0003-3665-2476
2024 (English)In: Social Media + Society, E-ISSN 2056-3051, Vol. 10, no 3, p. 1-15Article in journal (Refereed) Published
Abstract [en]

Amid the Russian invasion of Ukraine, TikTok has emerged as a pivotal platform, where creators utilize its compressed video formats to mediate the harsh realities of war zones. In this article, we examine 97 videos produced by 12 Ukrainian and Russian TikTok creators in response to the 2022 war in Ukraine. We focus on the playful embodiment of trauma using digital ethnography, analyzing creators’ practices and their interconnected memetic communication on TikTok. We identified the use of play through three dynamic practices where platforms, bodies, and trauma converge: (1) the utilization of POV (point-of-view) aesthetic in shareable templates to convey the realities of war from engaging first-person perspectives; (2) the incorporation of dance as a means of embodied creative expression and amplification of trauma; and (3) the harnessing of platform features to facilitate whimsical dialogues with followers about life under war. We argue that playfulness is entrenched in and enacted through platform vernacular modes, driving creators to forge communal ties during adversities and shape the ongoing representation of trauma and its accelerated visibility in digital spaces. We present the concept of playful trauma as a framework for understanding the structural dissonance that arises when creators utilize their bodies alongside platform-specific humorous, ironic, or subversive dialects to perform and amplify the gravity of trauma. This tension provides a unique space for creators to convert their shared experiences of grief and resilience into participatory coping mechanisms. In doing so, they subject and harness their playful platformed body as both the medium and the message, documenting injustices, bearing witness, and galvanizing crowds into action during times of war.

Place, publisher, year, edition, pages
Sage Publications, 2024. Vol. 10, no 3, p. 1-15
Keywords [en]
TikTok, memes, cultural trauma, embodiment, war, Ukraine, content creators, play
National Category
Media and Communications
Research subject
media and communication studies
Identifiers
URN: urn:nbn:se:umu:diva-228860DOI: 10.1177/20563051241269281ISI: 001299152100001Scopus ID: 2-s2.0-85202503796OAI: oai:DiVA.org:umu-228860DiVA, id: diva2:1892619
Funder
Swedish Research Council, 2022-05414Available from: 2024-08-27 Created: 2024-08-27 Last updated: 2025-02-07Bibliographically approved

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Eriksson Krutrök, Moa

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