Greenfluencers, also known as environmental influencers, intertwine environmental issues with personal lifestyle content. Their digital platforms provide spaces where social media users engage with and interpret sustainability issues. However, despite their advocacy for environmental action, greenfluencers operate in a realm marked by commercialisation. This chapter explores the representation of environmental action and agency within greenfluencer platforms. Specifically, we examine how greenfluencers urge followers to take specific actions, unravelling the reasons and motivations they articulate. Employing a rhetorical analysis on a select group of influencers from Norway and Sweden – countries where greenfluencers play a prominent role in the environmental discourse – we explore their efforts to raise awareness about environmental issues and advocate for sustainable lifestyles.