Mine parks and industrial heritage are relatively recent tourism phenomena, emerging in Europe and North America during the mid-twentieth century. In the People’s Republic of China, government officials undertook large-scale promotion of mining heritage between 2005 and 2021, when 88 former state-sector mines were designated national parks. From an official vantage point, transforming former extractive industries into heritage sites helped communities negatively affected by the social and environmental legacies of mining and mine closure to pursue a future in China’s lucrative tourism sector. To date, this endeavour has been little studied, with research on visitors’ experiences particularly limited. In this article, we interrogate Chinese tourists’ responses to national mining heritage by analysing online user-generated content (tourist reviews) from three coal-mines-turned-heritage parks. We ask how visitors made meaning at these sites, and whether and how the mining tourism imaginaries they co-constructed in online reviews resembled visitor experiences of mining heritage elsewhere. How Chinese tourists respond to the parks not only affects the state’s ability to achieve its development goals, but also informs perceptions of mining, energy production, and tourism more broadly. Such perceptions have implications for sustainable resource and energy use.