The objective of this study is to understand the influence of social contexts, focusing on family and peers, on the entrepreneurial self-efficacy and identity construction toward the development of women entrepreneurial intention in agriculture in Rwanda. Prio works put emphasis on exploring different contexts, hindering or enabling factors in ascending the entrepreneurial intention through the entrepreneurial self-efficacy and identity so as to understand the entrepreneurship phenomenon. Western context which is about a heroic, economic-oriented and individualist society presents a cantextual difference vis-à- vis non-western context of collectivist society. Concerning approach, an exploratory qualitative case study followed an inductive approach and an interpretivism philosophy was used to explore the environment. 25 women entrepreneurs in agricultural sector were purposivelyselected and interviewed using an introspective interview technique. Costructist grounded theory was used to describe the phenomena. The research findings show that the encouragement and discouragement from family and peers influence the construction of entrepreneurial self-efficacy which stimulates women’s entrepreneurial identity. Our findings revealed that women entrerpeneurs’ identity and self-efficacy are constructed within the community and, thus, family and surrounging influence womens’ entrepreneurial intention. Regarding implications and Value, the connections in this new context are different from exting research finding . Rwandan women seem to build even on discouragement from relatives and friends. The introspective techniques were used due to research context. This study has flagged the research in women entrepreneurship by following western individualistic perspectives of constructing entrepreneurial ESE and identity, while other contexts have other ways of clarifying the entrepreneurship perspective