The aim of this essay is to conceptualize and discuss the phenomenon of organizational deprojectification, with the aim of exploring the drivers and consequences thereof. The discussion begins with an overview of the development of the concept of projectification, providing the necessary background to examine existing research on organizational deprojectification. Employing the lens of paradox theory, the authors analyze paradoxes influencing the deprojectification process. Subsequently, the article presents a conceptual process model that encapsulates these paradoxes, accompanied by a discussion of the implications for organizations. The findings offer a deeper understanding of the challenges and opportunities associated with deprojectification and contribute to the broader discourse on projectification in contemporary environments.