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Framing reproductive narratives: a thematic discourse analysis of news representations of childlessness in 86 countries (2015-2025).
Umeå University, Faculty of Medicine, Department of Epidemiology and Global Health.
Department of Health Sciences, Lund University, Lund, Sweden; Department of Social Welfare, Seoul National University, Seoul, South Korea.
Department of Political Science, Lund University, Lund, Sweden.
Umeå University, Faculty of Medicine, Department of Epidemiology and Global Health.ORCID iD: 0009-0003-7488-4777
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2026 (English)In: PLOS Global Public Health, E-ISSN 2767-3375, Vol. 6, no 3, article id e0005695Article in journal (Refereed) Published
Abstract [en]

Childlessness is an increasingly visible phenomenon. Once predominantly associated with high-income settings, it now spans diverse cultural, economic, and political contexts, including the Global South. Among recent demographic shifts, childlessness has emerged as one of the most ideologically charged and widely debated topics in public discourse, particularly through media narratives. Although media are often overlooked in mainstream public health models, they play critical roles as structural and intermediary determinants of health - shaping issue framing, amplifying voices, and legitimizing solutions. Yet little is known about how childlessness is represented in global media, especially outside the Global North and in the post-pandemic era. This study analysed news media representations of childlessness from a public health perspective, drawing on 131 news articles from 101 outlets across 86 countries (2015-2025). Articles were identified through systematic keyword searches in English and 12 additional languages, screened for relevance, and analysed thematically using Braun and Clarke's inductive method. Our approach was discourse-sensitive, drawing on a social constructionist lens and informed by framing theories and reproductive justice. Five themes were identified: The guinea pig of the state; Crazy rich selfish animal lovers; No baby, no cry; Bringing children into a broken world; and Winter regret and loneliness. These narratives operate across structural, intermediary, and individual levels, fulfilling four discursive functions: politicising, moralising, pathologising, and humanising. By examining how childlessness is problematized or legitimized, this study highlights the media's role in shaping reproductive narratives, stigma, and health equity across diverse contexts.

Place, publisher, year, edition, pages
Public Library of Science (PLoS), 2026. Vol. 6, no 3, article id e0005695
Keywords [en]
childlessness, childfree, media representation, discourse analysis, declining fertility rates, reproductive justice, aging without children
National Category
Public Health, Global Health and Social Medicine
Research subject
Public health; media and communication studies; Social Medicine
Identifiers
URN: urn:nbn:se:umu:diva-251237DOI: 10.1371/journal.pgph.0005695PubMedID: 41811781Scopus ID: 2-s2.0-105032549445OAI: oai:DiVA.org:umu-251237DiVA, id: diva2:2046781
Available from: 2026-03-18 Created: 2026-03-18 Last updated: 2026-03-18Bibliographically approved

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Taqwim, Sitta FiakhsaniAweesha, HuzeifaSchröders, Julia

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