Umeå University's logo

umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
What does generative AI mean for my professional competence?: Insights into the perspectives of digital creative professionals
Department of Information Technology, Halmstad University, Halmstad, Sweden.ORCID iD: 0009-0000-9954-0485
Umeå University, Faculty of Social Sciences, Department of Informatics. Department of Information Technology, Halmstad University, Halmstad, Sweden.ORCID iD: 0000-0001-9439-0764
Department of Information Technology, Halmstad University, Halmstad, Sweden.ORCID iD: 0000-0002-8463-4486
2026 (English)In: Interacting with computers, ISSN 0953-5438, E-ISSN 1873-7951, article id iwaf056Article in journal (Refereed) Epub ahead of print
Abstract [en]

The integration of Generative Artificial Intelligence (GenAI) in digital creative professions,such as UX design and software development, has implications for the professional competence of workers. This study explores how digital creative professionals perceive the implications of GenAI integration for their professional competence, addressing current concerns about skill loss, disruption of professional identity, and legitimacy. The aim is to discuss the implications of GenAI for professional competence and contribute to the existing literature on GenAI and professional competence. Through interviews with UX designers and software developers,as well as thematic analysis, we illustrate that, from the perspective of digital creatives, integrating GenAI into their work creates dynamics regarding work adaptation, professional uncertainty, competence conditions, professional conduct, and professional knowledge and insight. The findings highlight the current challenges faced by UX designers and software developers, including both opportunities for productivity and competence development, as well as challenges related to ethical responsibility, blurred professional boundaries, and long-term career pathways.These insights may serve as a reference point when designing and deploying GenAI systems to create sustainable, human-centered, and competence-enhancing work environments.

Place, publisher, year, edition, pages
Oxford University Press, 2026. article id iwaf056
Keywords [en]
generative artificial intelligence (GenAI), Human–AI collaboration, professional competence, future of work, creative knowledge work
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-251453DOI: 10.1093/iwc/iwaf056OAI: oai:DiVA.org:umu-251453DiVA, id: diva2:2048688
Funder
AFA InsuranceAvailable from: 2026-03-25 Created: 2026-03-25 Last updated: 2026-03-27

Open Access in DiVA

fulltext(827 kB)33 downloads
File information
File name FULLTEXT01.pdfFile size 827 kBChecksum SHA-512
306b71e911ae59b6022811ad6239aa38d55c2e5ca8bd684c7f522d8a1fea46bf70988be8ba7e6620288269e28c3a6b4b7fd09b9fc66b633a3c40b7dc4d638797
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Authority records

Åkesson, Maria

Search in DiVA

By author/editor
Zulu, Naomi ChikumbiÅkesson, MariaThomsen, Michel
By organisation
Department of Informatics
In the same journal
Interacting with computers
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 357 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf