Umeå University's logo

umu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The nostalgic (de)legitimation of sportswashing: Social media and legacy media reactions to the Saudi Arabian state takeover of Newcastle United
History, Classics and Archaeology, University of Edinburgh, UK.
Umeå University, Faculty of Social Sciences, Department of Sociology. (DIGSUM)ORCID iD: 0000-0002-9572-5922
2026 (English)In: Nordic Journal of Media Studies, E-ISSN 2003-184X , Vol. 8, no 1, p. 81-98Article in journal (Refereed) Published
Abstract [en]

On 7 October 2021, a consortium led by the Saudi Public Investment Fund completed a takeover of Newcastle United Football Club. The takeover was both welcomed by many Newcastle fans and criticised as an act of sportswashing by other supporter groups, human rights groups, and media outlets. In this article, we explore the interaction between nostalgia and sportswashing in football discourse through an examination of social media and legacy media responses to the Saudi Arabian State takeover of Newcastle United Football Club. We explore how nostalgia was mobilised within the sports media landscape, with a focus on Twitter and British newspapers, to legitimiseor dele-gitimise sportswashing in the year after the takeover. We argue that while nostalgia carries activist potential in the delegitimation of sportswashing, this is largely unrealised, as it occupies separate discursive spaces to hopeful forms of football support that choose to legitimise or ignore sports-washing.

Place, publisher, year, edition, pages
Nordicom, 2026. Vol. 8, no 1, p. 81-98
Keywords [en]
sportswashing, football, legitimation, memory, nostalgia
National Category
Media and Communication Studies
Research subject
media and communication studies; Sociology
Identifiers
URN: urn:nbn:se:umu:diva-251722DOI: 10.2478/njms-2026-0005OAI: oai:DiVA.org:umu-251722DiVA, id: diva2:2050705
Available from: 2026-04-04 Created: 2026-04-04 Last updated: 2026-04-07Bibliographically approved

Open Access in DiVA

fulltext(299 kB)90 downloads
File information
File name FULLTEXT01.pdfFile size 299 kBChecksum SHA-512
e1dd908981ae5e371c9c029d9cbdf1f0caebb8046951e25a53d63c0c3f4485ba3646d2fec8ce1fc11febfd3edd32ff9f6dd490a96567e3f0824447abcd4bafc5
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Authority records

Merrill, Samuel

Search in DiVA

By author/editor
Merrill, Samuel
By organisation
Department of Sociology
In the same journal
Nordic Journal of Media Studies
Media and Communication Studies

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 148 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf