This article explores the celebrated film The Hunters (Swedish title: Jägarna) within the context of the discourse of Internal Orientalism. By juxtaposing a contemporary Swedish film with historical accounts and contemporary news media, I demonstrate how the film reworks and (re)produces representations of the rural North (Norrland), constructing stereotypes enmeshed with familiar and global genre-specific stereotypes of a traditional and intransigent population positioned in rural areas and a modern and progressive population in urban areas. This paper shows how the representation in popular culture becomes enmeshed with the representation in news media and politics and how this helps obscure geography, gender, ethnicity and class by way of positioning representations of the middle class in urban spaces and white male working class in rural spaces, and by way of constructing class as a choice of lifestyle or culture.