In this chapter, the authors investigate the role of ICT in dealing with environmental challenges facing contemporary industrial organizations. Green IS research can essentially be divided into two groups, focusing on technology per se or on providing tools that decreases environmental impact. Building on a planned research project the authors propose innovation of ICT-based services, and especially collaborative services, as useful strategies for providing firms with sense and respond capabilities in relation to environmental challenges. They also argue research that research relevance and multi-disciplinary competencies are key themes that IS researcher needs to acknowledge in order to contribute to practitioners efforts.