This paper describes the efforts in ensuring research relevance by means of an industrial PhD project. The project is aiming at strengthening the relevance of research and development by educating scientists with an insight into the practical aspects of research and development and by developing networks in which knowledge can be effectively disseminated between industry and university. The project is taking its stand with an empirical and industrial centre with a technical solution called Dynamo, which is delivered by the company Logica. Dynamo, an intelligent portal that seamlessly connects systems, user information, roles and rule sets, and its context will provide a rich and useful empirical source from which to launch the action research process. The project contains two distinct stakeholders – industry and academy – jointly guiding the project and making sure that both worlds get a result that is in line with and contributes to their business. To this end two key stakeholders that have taken on the role as gatekeepers of rigor and relevance respectively. Taking position in the middle of the action is the PhD student who, by living the life of both researcher and consultant, will take on the role of balancing rigor and relevance. The chosen research approach together with the complex implementation context together with makes it crucial to take on an open minded selection.