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From innovation to utility:  a study of small firms’ use of the Internet in Sweden   2010 (English)In: The six senses: the essentials of marketing: conference proceedings / [ed] Beckmann, S.C., Ringberg, T., and Ritter, T., Copenhagen: European Marketing Academy , 2010Conference paper, Published paper (Other academic)

Place, publisher, year, edition, pages

Copenhagen: European Marketing Academy , 2010.

Keywords [en]

Online channel, marketing, innovation, exploration, exploitation, two-wave

National Category

Business Administration

Research subject

Business Studies

Identifiers

URN: urn:nbn:se:umu:diva-42875ISBN: 9788792569011 (print)OAI: oai:DiVA.org:umu-42875DiVA, id: diva2:410615

Conference

The 39th European Marketing Academy Conference (EMAC), Copenhagen, Denmark

Available from: 2011-04-14 Created: 2011-04-14 Last updated: 2018-06-08Bibliographically approved

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Vanyushyn, Vladimir

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Umeå School of Business

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