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Impulse buying behavior in France and Sweden: An evaluation of how promotional tactics impact consumer behavior
Hull Business School.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
ESC Rennes School of Business.
2011 (English)In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 19, no 2/3, p. 159-174Article in journal (Refereed) Published
Place, publisher, year, edition, pages
IMDA Press , 2011. Vol. 19, no 2/3, p. 159-174
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Economics and Business
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URN: urn:nbn:se:umu:diva-44247DOI: 10.9768/0019.02-3.159OAI: oai:DiVA.org:umu-44247DiVA, id: diva2:419793
Available from: 2011-05-29 Created: 2011-05-29 Last updated: 2022-03-15Bibliographically approved

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Hultén, PeterVanyushyn, Vladimir

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