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Market orientation in Nordic banks: Does nationality matter?
School of Economics and Management, University of Aarhus, Aarhus, Denmark.
School of Economics and Management, University of Aarhus, Aarhus, Denmark.
Umeå universitet, Samhällsvetenskapliga fakulteten, Företagsekonomi.
Department of Management and Organization, Swedish School of Economics and Business Administration, Vasa, Finland.
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2003 (Engelska)Ingår i: European Journal of Marketing, ISSN 0309-0566, E-ISSN 1758-7123, Vol. 37, nr 11, s. 1818-1841Artikel, forskningsöversikt (Refereegranskat) Published
Abstract [en]

Neither market orientation nor the possible link to performance is easily achieved and in various countries companies may organize differently to cope with the information-processing and customer-responding challenges. Nationwide surveys in banks in Denmark, Finland, Norway, and Sweden indicate that a path to performance involves innovations such as “supported empowerment” though there are differences in the antecedents of market orientation. Thus the most distinct Scandinavian ways to improvements may be found in Sweden. Especially Swedish banks and to a lesser extent Finnish banks are upfront in their use of “the technology of customer-focusing”. Nevertheless, the overall analyses based on rigorous structural equation modeling lead to the estimation of a model reflecting causal relationships which seem to be independent of nationality.

Ort, förlag, år, upplaga, sidor
Emerald Group Publishing Limited, 2003. Vol. 37, nr 11, s. 1818-1841
Nyckelord [en]
Banking, Customer relations, Empowerment, Market orientation, Scandinavia
Nationell ämneskategori
Företagsekonomi
Forskningsämne
företagsekonomi
Identifikatorer
URN: urn:nbn:se:umu:diva-50188DOI: 10.1108/03090560310495474Scopus ID: 2-s2.0-85135320685OAI: oai:DiVA.org:umu-50188DiVA, id: diva2:459807
Tillgänglig från: 2011-11-28 Skapad: 2011-11-28 Senast uppdaterad: 2022-08-24Bibliografiskt granskad

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Jaensson, Jan-Erik

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