This article investigates how the last two decades of Swedish deregulation and liberalization of railwaysand airlines have affected the government procurement of interregional passenger transports in sparselypopulated areas. Regarding railways, our investigation shows that the area traditionally targeted forregional policy received in 2008 slightly more government procured traffic in personal kilometers perpopulation share than in 1989. As for civil aviation, the number of passengers travelling between theStockholm-Arlanda airport and airports in the regional development area had increased substantiallyduring the same period. This continuity of territorial cohesion suggests that while the new procurementpolicies were based on a general ambition to deregulate and liberalize the markets, they still allowed for areproduction and assimilation of certain elements in the previous policy.