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Grocers’ window displays: the eclipse of a British tradition
Independent Researcher, Edinburgh, UK.
Umeå universitet, Samhällsvetenskapliga fakulteten, Institutionen för kostvetenskap.
2013 (Engelska)Ingår i: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 37, nr 5, s. 467-472Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

By reference to period retailing narratives, this paper examines the changed significance of shop window displays for British grocers with the transition from counter-based to self-service from the late 1940s to the 1960s. The ‘well-dressed’ window showing a selection of goods and price offers became an early casualty of changed retail practices. Opportunities presented by self-service for comprehensive stock displays and in-store promotion proved a decisive challenge to the art of the grocer's window display. These displays had been ubiquitous; large and small shops alike tried to impress passers-by with examples of their stock range. Self-service shops had different internal space requirements and soon it was more important that potential customers could see the well-stocked aisles and activity within.

Ort, förlag, år, upplaga, sidor
John Wiley & Sons, 2013. Vol. 37, nr 5, s. 467-472
Nyckelord [en]
Grocer's shops, shop window, display, self-service
Nationell ämneskategori
Historia och arkeologi
Identifikatorer
URN: urn:nbn:se:umu:diva-71060DOI: 10.1111/ijcs.12020ISI: 000322709000001Scopus ID: 2-s2.0-84881377738OAI: oai:DiVA.org:umu-71060DiVA, id: diva2:621963
Tillgänglig från: 2013-05-18 Skapad: 2013-05-18 Senast uppdaterad: 2023-03-23Bibliografiskt granskad

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Lyon, Phil

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Totalt: 146 träffar
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