Due to increased racism many Swedish news sites have adopted new strategies to deal with offensive user comments, such as pre-moderation of comments and more strict moderation policies. Despite this many Sami still perceive that hostile comments about Sami continue to increase on news sites. In this article I discuss possible reasons to why racist comments slip by newspaper gatekeepers. Everyday racism, that is subtle forms of discrimination, often presented as neutral or common-sense facts or as collectively shared and therefore unchallenged racial stereotypes, is seen as one key factor. Others factors could be journalists’ lack of knowledge about Sami history and culture, newsrooms lack of time and resources, journalistic routines and/or reader comments commercial potential.