Selfies, commonly understood as those shallow pictures taken with no preparation, no thought behind them, no careful editing, no thoughtful posing, and no other purpose than showing off one?s look. Thepractice of taking photos of oneself has been around for quite a while. One can recall the days when Polaroid pictures were taken and handed out to friends and family. Nowadays, technology lets us share these self portraits online via social media, making them viewable by anyone around the globe.The phenomenon became so big that a new word was invented for it. Selfies are of course enabled by a combination of interactive materials, including social media, such as Instagram, and the camera phone. Beyond that, however, and in staying true to the socio-material approach, one sees thepractice of taking selfies as a phenomenon consisting of not only interactive materials but also social processes.