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  • 1.
    Atwal, Glyn
    et al.
    ESC-Dijon School of Business.
    Bryson, Douglas
    ESC-Rennes School of Business.
    Hultén, Peter
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    The impact of product packaging on consumers' purchase desisions within a low involvement product category2012In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 21, no 2/3, p. 124-135Article in journal (Refereed)
  • 2.
    Hultén, Peter
    et al.
    Hull Business School.
    Vanyushyn, Vladimir
    Umeå University, Faculty of Social Sciences, Umeå School of Business.
    Atwal, Glyn
    ESC Rennes School of Business.
    Impulse buying behavior in France and Sweden: An evaluation of how promotional tactics impact consumer behavior2011In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 19, no 2/3, p. 159-174Article in journal (Refereed)
  • 3.
    Jansson, Johan
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Marell, Agneta
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Nordlund, Annika
    Umeå University, Faculty of Social Sciences, Department of Psychology.
    Elucidating green consumers: a cluster analytic approach on proenvironmental purchase and curtailment behaviors2009In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 18, no 4, p. 245-267Article in journal (Refereed)
    Abstract [en]

    This study used a cluster analytic approach with the purpose of arriving at a nuanced picture of consumers, in relation to green purchase and curtailment behaviors. Based on Swedish car owners’ values, beliefs, norms, habits, and personal capabilities, three clusters emerged that were validated using discriminant analysis: non-greens, curtailers, and ecovators. The profiling constructs showed that ecovators (ecological innovators) had the highest levels of green beliefs and were found to be innovators with respect to a high involvement eco-innovation (the alternative fuel vehicle). Marketing and policy implications together with suggestions for further research on proenvironmental consumer behavior are provided.

  • 4.
    Johanson, Martin
    et al.
    Uppsala university.
    Silver, Lars
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE), Business Administration.
    From Sick Channel to Healthy Relationship2003In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967Article in journal (Refereed)
  • 5.
    Vanyushyn, Vladimir
    et al.
    Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE).
    Holmlund, Maria
    Hanken School of Economics in Helsinki, Department of Marketing, Helsinki, Finland.
    Kock, Sören
    Hanken School of Economics in Vaasa, Vaasa, Finland.
    Cooperation with competitors and internationalization: Evidence from the West Coast of Finland2009In: Journal of Euromarketing, ISSN 1049-6483, E-ISSN 1528-6967, Vol. 18, no 2, p. 89-100Article in journal (Refereed)
    Abstract [en]

    Firms' cooperation with customers and suppliers has received a great deal of attention, whereas business relationships with competitors have not been recognized in internationalization studies. This study focuses on small and midsized enterprises (SMEs) and cooperation in business network by comparing firms that are engaged in cooperative arrangements with firms that are not on how they rate export motivations, evaluate the relative importance of various cooperation objectives, and examines the potential relationship between export motives and cooperation objectives. Findings from a survey of Finnish SMEs suggest that firms regard cooperation with competitors as a noteworthy internationalization motive. The structure of various cooperation goals is examined and then related to the export motives.

1 - 5 of 5
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