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  • 1.
    Schröder, Monika
    et al.
    School of Arts, Social Sciences and Management, Queen Maragret University, Edinburgh, UK .
    Lyon, Phil
    Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
    Embedding healthy eating: nudging or toolbox?2013In: Nutrition & Food Science, ISSN 0034-6659, E-ISSN 1758-6917, Vol. 43, no 4, p. 330-338Article in journal (Refereed)
    Abstract [en]

    Purpose The purpose of this paper is to examine the rationale and limitations of public nudging approaches currently to be found in the UK food choice environment.

    Design/methodology/approach The paper uses a critical review of the literature with case studies.

    Findings Nudging has potential value to assist healthier food choices, although the current focus of proponents tends to be the individual micro-environment for selection rather than the wider food choice context. Ethical questions are raised by nudging as a policy and limited evidence of success to date would suggest that a combination of personalised tools and public nudges – individual empowerment and attention to the choice environment – might be more effective for embedded healthier eating.

    Originality/value This paper contrasts the underlying assumptions of the nudge approach by reference to the behavioural toolbox.

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